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Mass Communication

EXTERNAL EMAILS

IT Team does not manage mass communication to the public. MarCom and the Alumni Association manage most public communication, and their request form is here: https://alumni.clemson.edu/resources/new-information-request-forms/. Upon approval, MarCom/Alumni staff request specific criteria for the creation of new queries/selections.
 
IT Team can only assist tracking and trouble-shooting communications that originate from BBIS and Cadence.

  • Mass Communication Policy
  • Tips for Requesting Audiences (How the individuals are flagged in CADENCE for Communication Selections)
  • Users have the ability to review 'Members' of a Direct Marketing Segment in CADENCE. To do so, choose Marketing and Communications> Acquisition & Segmentation> Segments to access this screen:
  • IMAGE OF MEMBERS
  • The results of smart queries can be processed through an export defnition to get faster results with less duplicates.
  • Review the Solicit Code & Anonymity Policy and Procedures.

Internal Email Newsletters

IT Team supports a system that provides internal messaging. Examples include:
 
  • 5-in-5 CADENCE News
  • Advancement Well-Being
  • CUF News
  • DAD
  • Gift Management Newsletter
  • Prospect Research News
  • TGIF